Paid social is the fuel of growing ecommerce brands and convert customers to buy your products.

How Much Do Facebook Ads Cost?

The easiest way to get your product in the hands of your buyers and have them coming for more is through Paid Social – Advertisement.

Unfortunately, most brand owners, operators, and marketers don’t have a clear strategy to use these blueprint and win.

Many calculate how much Facebook ads cost on a single outcome which is profit.

Having a Facebook Ads monthly budget, run by professionals, monitored and managed by a Team like PayOnDelivery.ng is a smart move.

Facebook and Google Ads costs over the last two years

Image: Common Thread

Facebook CPM

Trailing 12 months (2021–22): $14.10

Previous 12 months (2020–21): $9.92

YoY Change: +42.1%

Google CPC

Trailing 12 months (2021–22): $0.83

Previous 12 months (2020–22): $0.67

YoY Change: +22.7

What You Should know about Facebook Ads

  • Cost Per Thousand Impressions (CPM)
  • Cost Per Click (CPC)
  • Outbound Click Through Rate (CTR)
  • Cost Per Unique Add To Cart (CPUATC)
  • Cost Per Unique Checkouts Initiated (CPUCI)
  • Cost Per Acquisition (CPA)
  • Return On Ad Spend (ROAS)
  • Conversion Rate (CR)
  • Average Order Value (AOV)
  • Marketing Efficiency Rating (MER & aMER)

Types of Facebook Ads Budget

  • Daily Budget
  • Lifetime Budget

How Facebook Determine the Cost of Your Ads

Facebook, now META considers all of the adverts competing for space and will charges the winning ads the minimum amount required to win.

It is not in every scenario that you get charged your maximum bid.

How to Start your Facebook Ads Journey today?

  1. Visit PayOnDelivery.ng
  2. Subscribe to any of the Digital Marketing Plans
  3. Choose how much you want to spend weekly on your Facebook Ads Campaign
  4. Watch the magic – Conversion and sales!